Marketing Operations Specialist

Job Summary

Working remotely in a full-time capacity, the Marketing Operations Specialist will manage automated reporting frameworks and data analysis within Marketo and Salesforce, translating complex data into actionable insights to support marketing initiatives.

Key responsibilities

• Build and maintain automated dashboards and reports to communicate campaign results and marketing's impact on the pipeline
• Analyze marketing data to identify trends and recommend actionable solutions to improve performance
• Monitor lead flow and troubleshoot data discrepancies between Marketo and Salesforce to ensure data integrity

Required qualifications

• Bachelor's degree in Marketing, Business Analytics, or a related field
• 2-4 years of experience with Marketo and Salesforce
• Basic understanding of the lead lifecycle and marketing/sales funnel
• Solid knowledge of data quality best practices and lead routing rules
• Familiarity with the B2B buyer journey and demand generation strategies