Marketing Operations Specialist

Job Summary

To support a dynamic marketing team, the full-time remote Marketing Operations Specialist will manage and execute marketing campaigns across platforms, ensuring data integration and optimizing processes to enhance lead generation and campaign performance.

Key responsibilities

• Execute and optimize marketing campaigns, including audience segmentation and workflow automation
• Ensure data accuracy and seamless lead flow by managing system integrations and campaign setups
• Identify and resolve operational bottlenecks in campaign execution while monitoring performance metrics

Required qualifications

• 2-3 years of digital/marketing operations experience, preferably in B2B
• Familiarity with Salesforce and HubSpot, with the ability to report on digital channel performance
• Experience managing multiple projects using Asana
• A solution-oriented mindset with a focus on process improvement and automation
• Bachelor's degree