Marketing Operations Specialist
Job Summary
Working remotely in a full-time capacity, the Marketing Operations & Technology Specialist will manage the administration and continuous improvement of marketing technology platforms, primarily HubSpot, while driving transformational initiatives that leverage AI to enhance marketing operations.
Key responsibilities
- Configure, maintain, and optimize marketing systems to ensure scalability and performance
- Contribute to AI-driven initiatives, including the development of workflows and automation to improve efficiency
- Support and enhance the HubSpot-Salesforce integration, ensuring data integrity and effective lead management
Required qualifications
- Degree in marketing, computer science, business, or a related field
- Proficient knowledge of digital marketing automation, particularly HubSpot
- Experience with Salesforce and HubSpot integration is a plus
- Hands-on experience or strong interest in applying AI to marketing operations
- Familiarity with predictive lead scoring and data enrichment practices
Complete Job Description
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