Marketing Operations Specialist

Job Summary

Working remotely, the full-time Marketing Operations Specialist will build, execute, and optimize marketing campaigns using Marketo and Salesforce, ensuring data integrity and effective email processes while collaborating with various stakeholders.

Key responsibilities

• Manage the end-to-end email campaign process, including QA, deployment, and optimization
• Oversee operational tasks in Marketo and Salesforce, ensuring data quality and effective lead management
• Coordinate logistics for webinars and events, ensuring accurate tracking and reporting

Required qualifications

• 1-2 years of experience in marketing operations, campaign management, or email marketing, preferably in a B2B technology environment
• Hands-on experience with Marketo and familiarity with Salesforce or similar CRM platforms
• Strong organizational skills with the ability to manage multiple campaigns and deadlines
• Experience in audience segmentation, list hygiene, and email deliverability
• Ability to analyze campaign metrics and provide actionable insights