Marketing Operations Specialist

Job Summary

To support a scalable, data-driven go-to-market strategy, the full-time Marketing Operations Specialist will manage the marketing technology stack, optimize the marketing funnel, and collaborate with Marketing, Sales, and Revenue Operations to ensure measurable outcomes in a remote work environment.

Key responsibilities

• Administer and optimize the marketing automation platform (HubSpot) and ensure seamless integration with Salesforce
• Build and execute multi-channel marketing campaigns while maintaining database hygiene and delivering performance insights
• Support compliance with global data privacy regulations and maintain audit-ready documentation for marketing operations

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field (or equivalent industry experience)
• 2+ years of experience in marketing operations or marketing automation
• Hands-on experience with HubSpot and Salesforce in a production environment
• Experience supporting AI-driven marketing automation or optimization initiatives
• Familiarity with lifecycle marketing and personalization frameworks