Marketing Operations Specialist

Job Summary

Managing day-to-day email and digital marketing programs, the full-time remote Marketing Operations Specialist will oversee campaign execution, audience segmentation, and operational documentation using Adobe Marketo Engage while collaborating with various marketing teams to ensure timely and accurate campaign launches.

Key Responsibilities

• Own end-to-end campaign execution from intake through build, quality assurance, approval, scheduling, and deployment
• Manage the email calendar and coordinate campaign priorities, audience overlap, dependencies, and launch timelines across Marketing teams
• Build emails, landing pages, forms, nurtures, and event campaigns in Marketo, including tokens, personalization, and tracking parameters

Required Qualifications

• Four or more years in marketing automation, campaign operations, or email marketing, with at least three years of hands-on Adobe Marketo Engage experience
• Strong working knowledge of Marketo programs, Smart Campaigns, segmentation, and database management
• Experience with Salesforce campaigns and campaign-member management
• Working knowledge of HTML and CSS; experience with Email on Acid preferred
• Bachelor's degree in marketing, business, information systems, or a related discipline preferred; equivalent practical experience will be considered