Marketing Operations Specialist

Job Summary

To optimize marketing operations remotely, the freelance Senior Marketing Operations Specialist will manage ActiveCampaign, overseeing contact management, email campaigns, and performance reporting while collaborating with cross-functional teams.

Key responsibilities

• Manage the day-to-day operation and administration of ActiveCampaign, including contact lists, segments, and audience structures
• Build, configure, test, and launch email marketing campaigns, forms, and automations based on business requirements
• Monitor campaign performance and create regular marketing performance reports and dashboards to provide insights

Required qualifications

• Hands-on experience with ActiveCampaign or a similar marketing automation/CRM platform
• Strong understanding of email marketing and marketing automation
• Experience with audience segmentation, lists, tags, forms, and automations
• Ability to create and interpret marketing reports and campaign analytics
• Strong attention to detail and a QA mindset