Marketing Operations Specialist

Job Summary

A company is looking for a Marketing Operations Specialist who will optimize marketing processes and drive efficiency across marketing activities.

Key Responsibilities:

• Administer and maintain marketing data in the CRM system, ensuring accuracy and completeness
• Develop tracking mechanisms to monitor the performance of marketing campaigns and analyze data for optimization
• Create and execute email marketing campaigns to nurture leads and engage customers

Required Qualifications:

• Bachelor's degree in Marketing, Business, or a related field
• 4+ years of experience in marketing operations, CRM management, marketing analytics, and email campaigns
• Proficiency in CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools (e.g., Marketo)
• Proven experience in email campaign management and optimization
• Strong project management skills with the ability to manage multiple projects simultaneously