Marketing Operations Specialist

Job Summary

A company is looking for a Marketing Operations Specialist.

Key Responsibilities:

• Manage marketing technology infrastructure for lead management, campaign operations, data integrity, and prospect communication
• Optimize lead management, enrichment, routing, attribution, and automation to improve marketing funnel visibility and velocity
• Establish and maintain cross-platform data quality and data management processes

Required Qualifications:

• Minimum of 2 years in marketing operations or a similar role
• Solid understanding of marketing automation and CRM systems (Hubspot and Salesforce)
• Intermediate proficiency with Salesforce reports and dashboards
• Basic understanding of the technical sales cycle and lead management processes
• Strong project management capabilities