Marketing Operations Systems Architect

Job Summary

A company is looking for a Systems Architect - Marketing Operations.

Key Responsibilities

• Lead the evaluation, selection, and implementation of the MarTech stack and oversee system integration
• Collaborate with the Salesforce Administrator to design data schemas and manage lead lifecycle processes
• Establish data governance standards and optimize digital campaign operations for performance measurement

Required Qualifications

• Deep understanding of B2B marketing systems and data flows
• Proficiency in Salesforce and familiarity with marketing automation tools
• Strong knowledge of digital marketing channels and campaign tracking frameworks
• Ability to translate technical data into business strategy insights
• Experience in environments requiring innovative solutions and scalability