Marketing Optimization Manager

Job Summary

A company is looking for a Marketing Manager, Optimization.

Key Responsibilities

• Develop, implement, and optimize campaigns leveraging customer data for acquisition, retention, and engagement
• Manage multiple database channels, including email and referral marketing, ensuring alignment with marketing goals
• Collaborate with cross-functional teams to drive business outcomes and evaluate campaign performance using data-driven decisions

Required Qualifications

• Bachelor's Degree in Business, Marketing, or Database Management
• Minimum 5+ years of relevant experience with a proven track record in performance marketing
• Strong background in CRM
• Experience in the insurance or finance industry preferred
• Occasional travel may be required