Marketing Performance Analyst

Job Summary

A company is looking for a Marketing Performance and Insights Lead.

Key Responsibilities

• Measure and report the performance of marketing campaigns against KPIs
• Guide marketing strategy and tactics using data insights to enhance user adoption and engagement
• Lead A/B testing execution and provide insights for optimizing marketing channels

Required Qualifications

• BA/BS degree required; preferred in a relevant field
• 7+ years of experience in Marketing and/or Analytics
• 3+ years of experience specifically in Marketing Data Analytics
• Experience with data visualization tools (PowerBI preferred) and CRM systems (SalesForce preferred)
• Strong understanding of digital marketing channels and analytics platforms