Marketing Performance Analyst

Job Summary

Detail-oriented and strategic, the full-time remote Marketing Performance Analyst will analyze marketing performance metrics, build dashboards, and provide actionable insights to enhance marketing effectiveness and inform investment decisions.

Key responsibilities

• Build and maintain comprehensive marketing performance dashboards to visualize key metrics across the marketing funnel
• Analyze marketing funnel performance by tracking key metrics and identifying conversion bottlenecks
• Evaluate the effectiveness of marketing campaigns and provide data-driven recommendations for improvement

Required qualifications

• 2+ years of experience in marketing analytics, marketing operations, or business intelligence, preferably in a B2B SaaS environment
• Proficiency in data analysis tools such as Excel, SQL, Tableau, Power BI, or Looker
• Strong analytical skills with the ability to translate complex data into actionable insights
• Experience with marketing attribution models and ROI measurement
• Ability to work in a fast-paced, results-oriented, cross-functional environment