Marketing Performance Analyst

Job Summary

To support a growing analytics strategy, the full-time Marketing Performance Analyst will manage analytics and reporting platforms, perform data analysis to derive insights for marketing initiatives, and collaborate with stakeholders to define key performance indicators in a remote setting.

Key responsibilities

• Apply quantitative and qualitative analysis to deliver data-driven insights and recommendations
• Track and formulate recommendations for KPIs in collaboration with the leadership team
• Collaborate with cross-functional teams to identify opportunities for business growth through analysis and reporting

Required qualifications

• Bachelor's degree in Marketing or a related field preferred
• Minimum five years of experience in marketing analytics, including web and campaign performance
• Experience with data visualization tools such as Looker Studio, Tableau, or PowerBI
• Knowledge of marketing tools like Google Analytics and Salesforce is preferred
• Strong knowledge of SQL for data extraction and manipulation is a plus