Marketing Performance Analyst

Job Summary

To support data-driven marketing initiatives, the remote Marketing Performance Analyst will analyze digital performance metrics to deliver actionable insights, manage SEO initiatives, and develop reporting tools while collaborating with cross-functional teams.

Key responsibilities

• Analyze website and campaign performance data to create dashboards and reports
• Monitor digital analytics and identify opportunities to enhance marketing performance and user engagement
• Manage SEO and local search optimization initiatives to improve online visibility and content discoverability

Required qualifications

• Bachelor's degree and 5+ years of experience in digital marketing analytics or related fields
• Experience with web analytics platforms and digital reporting methodologies
• Proficiency in data visualization tools such as Tableau, Looker, or Power BI, along with advanced Excel skills
• Familiarity with SEO platforms and AI-driven search optimization concepts
• Strong analytical and organizational skills with the ability to manage multiple projects independently