Marketing Program Manager

Job Summary

A company is looking for a Marketing Program Manager.

Key Responsibilities

• Lead the planning and execution of mobile marketing attribution initiatives
• Collaborate with stakeholders to align on mobile app growth objectives and gather requirements
• Analyze app marketing data to inform strategy and guide internal teams on user acquisition best practices

Required Qualifications

• 5+ years of mobile app marketing experience focused on new user acquisition
• 5+ years of experience developing mobile growth strategies and KPIs
• 5+ years of mobile advertising experience, including media buying and analytics
• Experience with productivity apps and/or subscription-based products
• Hands-on experience implementing Mobile Measurement Partners (MMPs) in large organizations