Marketing Program Manager

Job Summary

A company is looking for a Marketing Program Manager to join their Strategy and Activation team within the Marketing department.

Key Responsibilities

• Develop and execute Account-Based Marketing (ABM) programs tied to measurable business outcomes
• Create and optimize demand generation programs to enhance marketing engagement at a vertical level
• Monitor and analyze marketing initiatives' performance, providing insights for optimization

Required Qualifications

• 3-5 years of B2B marketing experience, particularly in ABM or demand generation
• Strong understanding of ABM principles with hands-on experience in running campaigns
• Proven ability to manage multiple projects in a fast-paced environment
• Familiarity with MarTech tools such as HubSpot and Salesforce
• Interest in leveraging AI tools and platforms for marketing initiatives