Marketing Program Manager

Job Summary

Marketing Program Manager is a full-time position focused on leading demand generation strategies for the SMB and mid-market segment, utilizing digital marketing channels such as paid search and SEO.

Key Responsibilities

• Own the inbound demand generation strategy and digital marketing execution for Direct Solutions
• Develop and manage the Direct Solutions web experience, including website pages and landing pages
• Collaborate with sales teams to ensure effective lead qualification and optimize messaging based on feedback

Required Qualifications

• 5+ years of experience in B2B product marketing, demand generation, or digital marketing strategy
• BA in marketing, business, or a related field
• Strong creative judgment and ability to collaborate with creative teams
• Working fluency in paid search, SEO, and LinkedIn ads
• Proven track record of improving inbound funnel conversion through iterative messaging changes