Marketing Program Specialist

Job Summary

A company is looking for a Marketing Program Specialist (Paid Search).

Key Responsibilities

• Support planning, executing, and optimizing paid search campaigns across various platforms to drive qualified B2B leads
• Collaborate with external agencies and internal teams to align marketing initiatives with business goals
• Monitor performance metrics and provide actionable insights for campaign optimization

Required Qualifications

• 2 years of relevant experience in managing and executing paid search campaigns, preferably in a B2B tech or agency environment
• Bachelor's degree or equivalent experience
• Familiarity with Google Ads, Bing Ads, and YouTube
• Experience with analytics tools such as Adobe Analytics and Google Analytics
• Understanding of B2B marketing funnels and lead generation tactics