Marketing Programs Manager

Job Summary

Owning the end-to-end webinars and events program, the full-time Marketing Programs Manager will manage strategy, budget, and execution to drive pipeline and generate leads in a fully remote environment.

Key responsibilities

• Manage the full program calendar for webinars and events, balancing owned and sponsored formats
• Oversee program budget, including vendor negotiations and ROI optimization
• Set lead generation targets, track performance, and ensure timely delivery of leads to the pipeline

Required qualifications

• 6-8+ years of experience in B2B marketing focused on programs and demand generation
• Proven experience managing a webinar or events program end-to-end
• Experience working within a budget and reporting on ROI
• Strong cross-functional collaboration skills
• Data-driven approach with excellent project management capabilities