Marketing Research Brand Manager

Job Summary

A company is looking for a Marketing Research Brand Manager.

Key Responsibilities

• Provide strategic insight leadership for brand building and innovation
• Design and execute consumer research, synthesizing findings for senior leadership
• Develop and maintain a Consumer Learning Plan and prioritize research initiatives

Required Qualifications

• Bachelor's Degree
• Minimum 15 years of experience in marketing research
• Experience in Consumer Packaged Goods (CPG)
• Proficiency in qualitative and quantitative research methods
• Experience with volumetrics, naming, claims, and communications testing