Marketing Researcher IV

Job Summary

Leading AI-enabled pre-testing of advertising creative, the full-time Marketing Researcher IV will synthesize insights from brand health tracking and campaign measurement initiatives in a hybrid work environment.

Key Responsibilities:

• Leading AI-enabled pre-testing of advertising creative across various funnel stages and presenting findings to leaders and cross-functional teams
• Assisting with deep dives into global brand health data to address questions from regular reporting and ad hoc requests
• Driving in-market campaign measurement in collaboration with external vendors and internal teams

Required Qualifications:

• 7+ years of experience in strategic insights and brand performance work with a focus on cross-functional collaboration
• Experience in creative research, including ad/copy pre-testing and familiarity with AI-enabled testing tools
• Proven ability to facilitate relationships and drive business results as a strong collaborator
• Demonstrated track record of managing multiple priorities and projects independently and efficiently
• Strong executive presence with the ability to clearly present research results and recommendations to leaders