Marketing Segment Manager

Job Summary

A company is looking for a VP, Segment Marketing Manager.

Key Responsibilities

• Develop marketing strategies and programs for business line segments that align with their business goals
• Evaluate end-to-end customer experience across multiple marketing-driven channels and customer touchpoints
• Analyze and optimize performance of all marketing campaigns and assess against goals (ROI and KPIs)

Required Qualifications

• Bachelor's degree or higher in Marketing, Advertising, or related field
• Minimum of five years of related experience supporting multiple concurrent projects
• Bank marketing experience preferred
• Supervisory experience preferred
• Proficient computer skills, including Microsoft Office