Marketing Segment VP

Job Summary

A company is looking for a VP, Segment Marketing Manager.

Key Responsibilities

• Develop and implement marketing strategies for business line segments to support corporate goals
• Evaluate customer experience across marketing channels and optimize campaigns based on performance metrics
• Collaborate with internal teams and external partners to drive brand consistency and customer acquisition initiatives

Required Qualifications

• Bachelor's degree or higher in Marketing, Advertising, or a related field
• Minimum of five years of experience managing multiple concurrent projects
• Bank marketing experience is preferred
• Supervisory experience is preferred
• Proficient in Microsoft Office applications