Marketing Social Media Manager

Job Summary

A company is looking for a Marketing Social Media Manager to lead its social media strategy and engagement efforts.

Key Responsibilities

• Lead the development and execution of a national social media strategy to enhance brand awareness and support patient acquisition
• Oversee content planning and publishing, ensuring a cohesive voice and brand consistency across channels
• Monitor performance data and provide insights to improve audience engagement and content effectiveness

Required Qualifications

• Bachelor's degree in marketing, communications, journalism, or a related field
• 7+ years of experience in social media strategy or digital communications, preferably in healthcare or a regulated industry
• Proven track record in leading social media programs that drive growth in awareness and engagement
• Deep understanding of social analytics and content optimization tools
• Experience managing cross-functional stakeholders and teams