Marketing Specialist

Job Summary

A company is looking for a Marketing Specialist to support B2B demand generation efforts.

Key Responsibilities

• Execute integrated demand generation campaigns across digital channels to generate qualified leads and support pipeline growth
• Support account-based marketing (ABM) and collaborate with teams to develop campaign messaging and optimize performance
• Create and manage marketing content and campaign assets, ensuring alignment with the buyer journey

Required Qualifications

• Demonstrable marketing experience, particularly in digital marketing and campaign management
• Experience with marketing tools and content platforms, such as Canva and AI-enabled tools
• Familiarity with account-based marketing (ABM) strategies and marketing automation platforms
• Hands-on experience across digital marketing channels including email, social media, and paid media
• Analytical mindset with experience tracking campaign performance and KPIs