Marketing Specialist

Job Summary

A company is looking for a Marketing Specialist for Direct Mail on a freelance basis.

Key Responsibilities

• Own media planning, implementation, and strategy for consumer-facing print media campaigns
• Collaborate with external agencies and internal partners to manage budgets and ensure financial objectives are met
• Drive improvements in offline planning and manage paid media strategies to increase signups and delivery orders

Required Qualifications

• 2+ years of experience in print marketing strategy and execution
• Deep understanding of the offline media buying landscape in the US
• Ability to synthesize data and make data-driven decisions
• Proven experience in building and implementing testing frameworks
• Experience in both in-house management and external agency environments is a plus