Marketing Specialist

Job Summary

A company is looking for a Marketing Specialist for Direct Mail.

Key Responsibilities

• Own the media planning, implementation, and strategy for consumer-facing campaigns supported by print media
• Collaborate with external agencies and internal partners to set budgets and ensure financial objectives are met
• Manage paid media strategies and campaign execution to increase signups and delivery orders

Required Qualifications

• 2+ years of experience in print marketing strategy, execution, and measurement
• Deep experience managing performance-oriented marketing campaigns
• Intimate understanding of the offline media buying landscape in the US
• Proven experience in building and implementing testing frameworks
• Experience with both in-house management and external agency collaboration is a plus