Marketing Specialist

Job Summary

A company is looking for a Marketing Specialist to manage all marketing activities.

Key Responsibilities

• Generate and nurture leads for the sales team through SEO, digital marketing campaigns, and content creation
• Drive engagement with the existing customer base by coordinating webinars, events, and newsletters
• Track and report on key marketing metrics and maintain records in customer management platforms

Required Qualifications

• Bachelor's degree in business, Marketing, or related field, or equivalent experience
• 3 years of experience in a B2B SaaS environment, particularly with high-value enterprise customers
• 2 years of experience with full funnel marketing strategies