Marketing Specialist

Job Summary

A company is looking for a Marketing Specialist who will be responsible for planning and executing email and SMS marketing campaigns.

Key Responsibilities

• Set up, schedule, and launch email and SMS campaigns across various marketing platforms
• Create and manage automated journeys/flows, including welcome sequences and lead nurturing funnels
• Build and manage audience segments, tags, and subscriber lists while ensuring compliance with regulations

Required Qualifications

• 4-6+ years in marketing strategy, campaign management, or growth operations
• Proven success running B2B or service-based campaigns that improved engagement and conversion
• Strong experience with email marketing platforms such as Klaviyo, Mailchimp, and HubSpot
• Knowledge of HTML/CSS for email formatting is preferred
• Experience with CRM and customer data management