Marketing Specialist

Job Summary

A company is looking for a Marketing Specialist to support B2B demand generation efforts.

Key Responsibilities

• Execute integrated demand generation campaigns across digital channels to generate qualified leads
• Support account-based marketing initiatives by developing targeted messaging and optimizing campaigns
• Create and manage marketing content and campaign assets to guide prospects through the buyer journey

Required Qualifications

• Demonstrable marketing experience, particularly in digital marketing and campaign management
• Hands-on experience with marketing tools and content platforms, such as Canva
• Familiarity with account-based marketing strategies and marketing automation platforms
• Experience working across various digital marketing channels, including email and social media
• Analytical mindset with experience in tracking campaign performance and metrics