Marketing Specialist

Job Summary

A company is looking for a Marketing Specialist who will work across various marketing disciplines to enhance customer experience and brand presence.

Key Responsibilities

• Develop and optimize customer journey and nurture flows to ensure targeted messaging across various channels
• Execute reputation management strategies to enhance brand presence on review platforms and analyze trends for improvement
• Build and maintain a content pipeline for multi-channel marketing, sourcing customer stories and managing production for various platforms

Required Qualifications

• 2+ years of experience in marketing, integrated communications, or business operations
• Exposure to customer journey mapping and nurture flows
• Ability to contribute to programs with measurable outcomes
• Genuine curiosity about AI and its application in marketing
• Experience in multi-channel marketing environments is preferred