Marketing Specialist

Job Summary

A company is looking for a Marketing Specialist to manage post-purchase communication for large-scale live and virtual events.

Key Responsibilities

• Design and execute multi-phase lifecycle communication strategies across various platforms
• Build advanced audience segmentation based on various engagement metrics
• Manage multiple concurrent event campaigns while ensuring alignment with operational execution

Required Qualifications

• 3-6 years of experience in lifecycle marketing or related roles
• Proven experience managing large-scale, multi-channel campaigns
• Proficiency with Salesforce Marketing Cloud, HubSpot, or similar platforms
• Experience using project management tools such as Asana
• Strong analytical and reporting skills