Marketing Specialist

Job Summary

A company is looking for a Marketing Specialist responsible for supporting the strategic implementation and management of digital innovation.

Key Responsibilities:

• Manage and optimize marketing campaigns, including testing and deploying campaign management tools
• Assist in developing lead generation strategies and enhancing customer experience through website improvements
• Provide insights and recommendations based on marketing analytics and explore new technologies for marketing effectiveness

Required Qualifications:

• 3+ years of experience in marketing campaign management, preferably in B2B/B2C environments
• 3+ years of experience with marketing platforms, CRM systems, and marketing analytics tools
• 3+ years of project management experience using project management tools
• 1+ years of experience with website coordination and content management systems
• Knowledge of SEO best practices