Marketing Specialist

Job Summary

A company is looking for a Marketing Specialist in the Entertainment Industry.

Key Responsibilities

• Develop and execute email and SMS marketing strategies to enhance customer engagement and retention
• Analyze performance data and implement testing strategies to optimize campaigns
• Collaborate with cross-functional teams to create cohesive marketing strategies and provide regular performance reporting

Required Qualifications

• 2-5 years of experience in email marketing, particularly within the hip hop and R&B music genres
• Expertise in email and SMS marketing best practices, including customer segmentation and journey mapping
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Experience with Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign) is required
• Familiarity with ESPs and Attentive, as well as basic knowledge of HTML and CSS, is a plus