Marketing Specialist

Job Summary

Focused on new logo acquisition, the remote Marketing Specialist will manage and execute multi-channel campaigns, including email marketing, webinars, and direct mail, to convert prospects into qualified leads while collaborating closely with the Demand Generation team.

Key responsibilities

• Build, test, and deploy targeted email campaigns, ensuring segmentation and optimization best practices
• Support direct mail initiatives and execute webinars in partnership with stakeholders
• Monitor campaign performance metrics and recommend optimizations based on results

Required qualifications

• 2-4 years of experience in a marketing role, preferably in B2B SaaS or demand generation
• Proven email marketing expertise, including campaign building, A/B testing, and performance analysis
• Strong content creation skills for email and landing pages tailored to prospect audiences
• Experience with marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce)
• Excellent organizational skills with the ability to manage multiple campaigns and deadlines effectively