Marketing Specialist

Job Summary

Supporting retail marketing initiatives, the full-time Marketing Specialist will manage co-op program activities, develop marketing collateral and social media strategies for multiple accounts, and provide operational support while working in a hybrid environment in Columbia, MO.

Key responsibilities

• Lead the creation and management of co-op program activities, including collateral design and performance reporting
• Identify marketing needs and develop collateral for new and existing retail offerings while collecting feedback for continuous improvement
• Design and execute social media strategies for dealership accounts, creating content and monitoring performance for optimal engagement

Required qualifications

• Bachelor's degree in marketing or a related field
• At least 1 year of professional experience in marketing
• Experience with marketing platforms, social media management, and inventory systems
• Strong organizational and multitasking skills
• Ability to work cross-functionally in a dynamic environment