Marketing Specialist

Job Summary

Supporting retail marketing initiatives, the full-time Marketing Specialist will manage co-op program activities, develop marketing collateral and social media strategies, and provide operational support, with a hybrid work arrangement based in Columbia, MO.

Key responsibilities

• Lead the creation of co-op activities and collateral, including performance measurement and reporting to OEMs
• Develop and enhance marketing collateral and identify ongoing marketing needs for retail offerings
• Design and execute social media strategies for multiple dealership accounts, monitoring performance for optimal engagement

Required qualifications

• Bachelor's degree in marketing or a related field
• At least 1 year of professional experience in marketing
• Experience with marketing platforms and social media management
• Strong organizational and multitasking skills
• Ability to work cross-functionally in a dynamic environment