Marketing Specialist

Job Summary

To support a dynamic marketing team, the full-time Marketing Specialist will focus on leveraging AI-driven insights to enhance customer engagement and drive performance across various channels, including SMS, email, and push notifications.

Key responsibilities

• Develop and implement marketing strategies that utilize AI technology for personalized customer interactions
• Analyze campaign performance metrics to optimize marketing efforts and improve customer relationships
• Collaborate with cross-functional teams to ensure cohesive messaging and branding across all marketing platforms

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field
• Experience in digital marketing, particularly with SMS and email campaigns
• Strong analytical skills with a proven ability to interpret data and make data-driven decisions
• Familiarity with AI technologies and their application in marketing strategies
• Proficiency in marketing automation tools and CRM software