Marketing Specialist

Job Summary

Driving revenue growth through multi-channel marketing campaigns, the full-time Marketing Specialist will manage end-to-end demand generation efforts remotely, focusing on targeted messaging and measurable results for ERP, financial management, and custom software solutions.

Key responsibilities:

• Own and execute full-funnel demand generation campaigns to drive awareness, lead generation, and revenue growth
• Develop targeted marketing programs for specific industries and support account-based marketing efforts for strategic accounts
• Monitor campaign performance, analyze key metrics, and leverage AI tools to optimize campaign planning and execution

Required qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 2-5 years of experience in B2B marketing, demand generation, and campaign management roles
• Experience marketing ERP or SaaS solutions and executing end-to-end marketing campaigns
• Strong analytical skills with the ability to interpret campaign data and make performance-driven recommendations
• Familiarity with marketing automation platforms and AI tools to enhance marketing effectiveness