Marketing Specialist

Job Summary

Hands-on and results-driven, the remote Marketing Specialist will manage the end-to-end marketing strategy with a focus on paid social and search advertising, building campaigns, writing copy, and analyzing performance to enhance brand awareness in the healthcare staffing sector.

Key responsibilities

• Execute the overall marketing plan across paid, organic, and brand channels, focusing on Meta and Google advertising
• Build, launch, and optimize digital marketing campaigns, including Facebook/Instagram and Google Ads, while managing budget and audience targeting
• Track performance metrics and refine strategies based on data analysis to improve lead generation and conversion rates

Required qualifications

• 3+ years of marketing experience with hands-on expertise in Meta Ads Manager and Google Ads
• Proven track record of executing paid campaigns that generated measurable business results
• Strong understanding of B2B marketing funnels, preferably in healthcare or staffing industries
• Excellent copywriting skills with the ability to create compelling ad content for healthcare administrators
• Data-driven mindset with proficiency in analytics and reporting tools