Marketing Specialist

Job Summary

Driving campaigns and demand generation for CPG clients, the full-time Marketing Specialist will manage HubSpot campaigns, oversee social media content, and support growth initiatives to convert brand and broker audiences into qualified leads.

Key responsibilities

• Build and manage multi-touch email and nurture campaigns in HubSpot targeted at CPG buying-committee personas
• Own day-to-day social media execution on LinkedIn, focusing on CPG-related content and event amplification
• Assist with website optimization and coordinate with Product Marketing on CPG-specific messaging and sales enablement assets

Required qualifications

• 2+ years of marketing experience, preferably in B2B SaaS, retail, or CPG-adjacent industries
• Hands-on experience with HubSpot or similar marketing automation/CRM tools
• Experience managing LinkedIn or other B2B social media channels
• Familiarity with demand generation fundamentals, including funnel stages and campaign attribution
• Strong writing skills with the ability to adapt brand voice across various channels