Marketing Specialist

Job Summary

A company is looking for a Marketing Specialist to assist with implementing and optimizing marketing channels, deliver targeted campaigns, and coordinate marketing events.

Key Responsibilities:

• Implement and optimize marketing channels including email, CRM/automation, events, webinars, and social media
• Use marketing intelligence and analysis to understand target audience and effectiveness of marketing programs
• Assist with the coordination and organization of marketing events and event calendar

Qualifications:

• 1 year marketing experience or previous marketing internship preferred
• General knowledge and understanding of B2B sales funnel and L2C process
• Familiarity with marketing technologies and sales engagement tools
• Digital Marketing Certifications from organizations such as American Marketing Association, Marketing Profs, HubSpot, Pragmatic Marketing, or Google are a plus
• Self-starter, able to work autonomously and with minimal supervision