Marketing Specialist for Events
Job Summary
To drive revenue growth through strategic marketing initiatives, the full-time Marketing Specialist for Events will lead campaign strategies, manage multi-channel demand generation, and collaborate with cross-functional teams while working remotely.
Key responsibilities
- Design and execute targeted demand generation campaigns to deliver marketing qualified leads (MQLs) for sales
- Develop and maintain Ideal Customer Profiles (ICPs) and competitive intelligence for the state, local, and education markets
- Collaborate with internal teams to create customer-facing content and sales enablement materials that support event marketing efforts
Required qualifications
- 5+ years of overall marketing experience, preferably in B2B services or media
- 2+ years of experience in event marketing is a plus
- Strong understanding of integrated campaigns and go-to-market strategies
- Proficient in marketing automation and CRM platforms, such as Salesforce and Hubspot
- AI-forward mindset with knowledge of foundational and marketing-specific AI tools
Complete Job Description
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