Marketing Specialist for LATAM

Job Summary

To drive growth across Spanish-speaking markets, the full-time remote Marketing Specialist for LATAM will develop and execute localized marketing strategies, collaborate with global teams, and optimize multichannel campaigns tailored to regional needs.

Key responsibilities

• Develop a deep understanding of LATAM markets, including local exam systems and education structures
• Plan and execute multichannel campaigns across CRM, Paid Social, SEM, SEO, and organic social, leveraging relevant regional channels
• Monitor and optimize campaigns using data to enhance acquisition, activation, and retention efforts

Required qualifications

• 3+ years of experience in digital marketing within SaaS or B2C sectors in Latin America
• Strong understanding of multichannel marketing dynamics, particularly in region-specific channels like Meta and WhatsApp
• Proven experience in developing and implementing marketing strategies with localized messaging
• Analytical mindset capable of working with limited data to drive impactful marketing initiatives
• Fluency in Spanish and English; proficiency in Portuguese is a strong plus