Marketing Specialist III

Job Summary

To support donor growth initiatives, the full-time remote Marketing Specialist III will develop and implement direct marketing strategies for platelet and plasma donors, focusing on campaign ideation, channel execution, and budget management.

Key Responsibilities

• Design and implement direct-to-donor marketing plans to support platelet and plasma donor growth during site changes
• Manage item selection and budget for onsite incentive items, ensuring promotional effectiveness
• Analyze donor bases and optimize audience segmentation to inform and execute targeted marketing campaigns

Required Qualifications

• 4-year college degree or equivalent in Business, Marketing, or related field
• 5 to 7 years of marketing experience, with a focus on direct marketing
• Experience in email marketing and direct mail strategy development
• Strong analytical skills in email metrics and segment growth strategy
• Prior experience in physical item/swag incentive development preferred