Marketing Specialist, Personalization

Job Summary

Supporting the execution of personalized marketing campaigns and loyalty program operations, the full-time Marketing Specialist, Personalization will coordinate campaign workflows, conduct quality assurance, and maintain data accuracy in a remote environment.

Key responsibilities

• Manage the weekly Personalization Pod sprint cycle, ensuring timely asset delivery and campaign execution
• Conduct quality assurance on campaign setups, verifying segmentation logic and personalization rules before each send
• Support day-to-day operations for the Rewards program, including tracking reward issuance and monitoring campaign logistics

Required qualifications

• 2-5+ years of marketing experience, preferably in CRM, ecommerce, or marketing operations
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent work experience
• Experience with loyalty, rewards, or retention programs in a consumer-facing business
• Proficiency in Google Workspace and collaboration tools
• Ability to thrive in a fast-paced, sprint-based environment