Marketing Strategic Initiatives Lead

Job Summary

Experienced marketers will find a remote opportunity as a Marketing Strategic Initiatives Lead, responsible for advancing high-priority initiatives, applying AI tools for workflow automation, and driving execution across the organization while operating as a senior individual contributor to the VP of Marketing.

Key responsibilities

• Serve as a senior strategic partner to the VP of Marketing, advancing high-priority initiatives
• Own high-impact marketing initiatives, scoping ambiguous problems, and driving execution through measurable business outcomes
• Identify performance gaps and design solutions to accelerate revenue growth while ensuring cross-functional alignment

Required qualifications

• 8+ years of marketing experience across multiple disciplines including digital, content, and performance analytics
• Proven B2C marketing experience with a strong understanding of consumer behavior and lifecycle marketing strategies
• Deep fluency in marketing and business analytics platforms to inform strategic decisions
• Experience applying AI tools and workflow automations to enhance marketing execution
• Demonstrated ability to connect marketing initiatives to revenue outcomes and manage external vendors