Marketing Strategist

Job Summary

A company is looking for a Marketing Strategist who will contribute to the North American marketing approach by analyzing customer data and developing innovative programs to drive awareness and growth.

Key Responsibilities

• Develop and implement marketing strategies that generate pipeline and revenue
• Make recommendations for investment allocation and manage marketing budgets
• Conduct customer and market analysis to refine targeting and messaging

Required Qualifications

• 7+ years of experience in marketing strategy, segmentation, or analytics, preferably in financial services, fintech, or payments
• Proven ability to create data-driven marketing strategies that drive revenue
• Strong experience with CRM, marketing analytics, and segmentation tools
• Ability to work cross-functionally with marketing, sales, and product teams
• Analytical mindset with experience in data tools and market research