Marketing Strategist

Job Summary

A company is looking for a Marketing Strategist to lead the development and execution of marketing campaigns for the Retail Mortgage Channel.

Key Responsibilities

• Design and manage integrated marketing campaigns aligned with business objectives
• Develop localized campaign assets and strategies for lead generation and brand awareness
• Analyze campaign performance and recommend optimizations to improve ROI and engagement

Required Qualifications

• Bachelor's degree in a related field or equivalent experience preferred
• Minimum five years of marketing experience, preferably in financial services or a regulated industry
• Experience in developing and managing multi-channel marketing campaigns
• Familiarity with CRM and marketing automation systems
• Experience leveraging AI technologies for market research and campaign optimization